|Andy Messersmith’s role in bringing down the reserve clause via the Seitz decision would leave him notable enough in the annals of baseball history, but he and former Braves owner Ted Turner still get mentioned for the infamous “Channel 17” jersey. Yes, the jersey had Channel instead of Messersmith’s name in order to promote the upstart cable superstation, WTBS. The context in which this is usually mentioned is in the context of derision. Whenever someone wants to start a “Hall of Shame” about the stupid things owners have done, this gets mentioned.
Why? Personally, I think it was a cool idea. Then again, I like Ted.